Learn How This Entrepreneur Created the Opportunity to Launch Her Chocolate Company at the Perfect Time

In this continuous column, The Digest, Entrepreneur.com News Director Stephen J. Bronner consults with food business owners as well as execs to see exactly what it required to obtain their items right into the mouths of consumers.

In a great deal of situations, service success boils down to timing, with excellent business owners locating a means to place themselves in the appropriate location at the correct time.

Cynthia Tice located that to be the instance when she as well as her founder released Lily’s Sweets in 2011, when public belief was transforming versus foods high in sugar (many thanks partly to publications such as Good Calories, Bad Calories: Fats, Carbs, as well as the Controversial Science of Diet and also Health).Tice was amongst them.

Tice, that had actually possessed and also run natural food shops in Philadelphia beginning in 1980, ended up being a very early fan of stevia, an all-natural sugar originated from a natural herb. The issue was, it had not been acknowledged as risk-free by the FDA. When that transformed in 2008, Tice began thinking up concepts.

“I had actually long thought that there was possibility for a range of foods to be sweetened with stevia,” she claims. “I started to aim to produce [stevia sweetened] delicious chocolate, which is my preferred food, and also for the very first number of years I tasted a few of the most awful delicious chocolate that I’ve ever before tasted in my life.”

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