If you’re reading this, you probably plan to start a small business or a side hustle very soon. This post was created to help you bring system out of confusion so you can get the best out of your business and enter the market full force.
Of all, yes, you do need a logo, and it doesn’t really matter how big or small your business is. Even if you’re making a craft soap and sell it to your friends and relatives, you still need a logo. If you plan to monetize an idea, you need a logo for it.
1. Get inspired
The first step to a killer logo is an idea. Use anything that works for you. Meditation, photography, action sports … In a nutshell, any kind of activity that fills you up with energy and joy may help you get that revolutionary idea.
2. Check the rivals
It’s always useful to browse the websites (or social media profiles) of your potential rivals to not only judge their logos but to practice analysis. Do you find your competitor’s logo attractive or effective?
All of these questions can really help you to improve your own perception of your brand as well as the future marketing strategy. Find out what the strengths and weaknesses of your rivals benefit and are from that knowledge.
3. Create a semantic kernel
The main goal of a business logo is to create a memorable association with the brand. It’s always a good idea to think over the things you want your company or product to be associated with.
If you’re selling jewelry you probably will think of: gems, beautiful, luxurious, one of a kind, feminine, elegant, regal etc. And once you proceed to the designing part it will be a major asset.
4. Choose the right type of logo
Don’t make a mistake like that. Take some time and choose the type of logo you feel will work for your brand.
The logo can be:
Pictorial (like Nike’s “swoosh” or WWF’s panda). If you plan to go global as pictures don’t need translation, such logos are perfect. If you ‘d like to convey a certain message or an emotion to your audience, it’s also great.
These are excellent for the businesses that happen to have a long name or have several owners (remember Hewlett-Packard transforming into HP?). Plus such logos are super easy to revamp, which makes lettermarks a great choice for startups.
Wordmark (like Lego or Samsung). It’s the cheapest way to get the recognition that market newcomers need. Just make sure your company’s name isn’t too long.
Mascot (like Pringles or Uncle Ben’s). Such logo can help you attract the younger generation and families. It’s also a great way to encourage interaction with the target audience.
Emblem logos have that sometimes strict and traditional vibe about them. The only thing a business owner should remember while creating an emblem logo is to make sure the picture is print-friendly and doesn’t have to many tiny details.
Combination of the types listed above (like Amazon or Dunkin’ Donuts). One of the most popular and versatile types of logos. Nuff said.
5. Have a look at trends
When it comes to logo design, there are and always will be several safe choices like elegant and bold black and white logos or serif font wordmarks. If you’re striving to get that killer logo, don’t be afraid to try and cross the line something rebellious.
6. Don’t give up on sketches
When brain will float an idea that’s about to make you rich, you never know. Make sure you always have something to draw a sketch on (whether it’s an app on your phone or a paper towel). Don’t be afraid to sketch as it’s a great base that you can use while designing a logo.
7. Try different tools
Internet has hundreds of online tools that will help you to build a logo. If you’re planning to create a killer logo on your own, always make sure you’re comfortable with a software or the website you’ve chosen.
And if you really don’t know where to go and which tool to choose, try LogotypeMaker. It was built to help people with minimum to none design skills, so its intuitive UI should be simple enough to handle.
8. Test it
Once you’ve mastered an online logo creator and came up with a design you like, don’t rush to put it out there. Use the logo only if you’re 100% happy with what you’ve done. If not, you can always make the changes needed using the same online tool or by hiring a professional designer.
Of all, yes, you do need a logo, and it doesn’t really matter how big or small your business is. Even if you’re making a craft soap and sell it to your friends and relatives, you still need a logo. If you plan to monetize an idea, you need a logo for it. Such logos are perfect if you plan to go global as pictures don’t need translation. When it comes to logo design, there are and always will be several safe choices like elegant and bold black and white logos or serif font wordmarks.