Why Relying Solely on Social Media Marketing Could Be a Disaster for Your Business

In contrast, if Baum owned the list of his fans, if his provider shut him down for some reason, he could just migrate his list of subscribers to another hosting service– and he ‘d still be able to communicate with them. The panacea to being so susceptible on social media hosting sites is simple– build your email list.

What to offer so web visitors give you their email address
I advise you to focus on building highly targeted offers that your visitors would want when it comes to creating compelling and eye-catching email opt-in boxes.

Here is a comprehensive list of 70 incredible email statistics to make any business owner start and salivate typing up those unsexy emails to make more profits.

You could offer your visitors a guide and video series that helps with the problems you solve. The goal is simple: Offer visitors a good reason to give you their email and later follow up with an offer for them to make a purchase– but before you can send them inbox offers, you’ll need their email.

If McDonald’s, O’Reilly Auto, Virgin, Polo Sports and just about every other multibillion-dollar company is using email to increase business, isn’t it time you did, too? And I hope your answer is a definitive and strong yes!

Since I’ve made a great deal of income with social media, I can’t argue with the fact that it helps to create revenue, but when it comes to the hierarchy of importance, email comes. Because Facebook deleted his account paints a clear picture as to why building social media leaves you vulnerable, this one tragic event of internet celebrity Felix Baum losing millions of fans. Since he didn’t own the information of his fans, there was nothing he could do.

How to capitalize on email.
By now, I hope we’re on the same page– email isn’t sexy, but it’s worth it. To capitalize on email, you’ll need to start collecting emails from your web visitors. Doing this isn’t hard; it’ll take just a bit of time, thought and elbow grease.

You’ll need to place email capture boxes strategically. On average, we currently collect upwards of 50 emails a day. If your email box is large, easy to spot and catches your visitors’ eyes– they’re more likely to give you their information.

From the list of those salacious email statistics, one of the most notable metrics for entrepreneurs is this one from the Direct Marketing Association: For every dollar spent, email marketing generates $38 in ROI. I love that little piece of data, and from my own experience, in many months my return on investment has been over 1000 percent.

The goal is simple: Offer visitors a good reason to give you their email and later follow up with an offer for them to make a purchase– but before you can send them inbox offers, you’ll need their email.

It seems like every day some new influencer is posting about the death of email Fancy cars, cool videos and hordes of fans have them convinced email is useless. Not only that, they want you to follow the hype and buy their new strategy for Instagram, Snapchat or whatever else is trending.

It may not be sexy, might not allow you to showboat your success, but if you take a look under the hood, you’ll find email is still the champion for online sales. Here is a comprehensive list of 70 incredible email statistics to make any business owner start and salivate typing up those unsexy emails to make more profits.

A straightforward offer you can make is a discount. According to data collected in the National Email Client Report (in conjunction with eBay Enterprise Marketing Solutions and others large corporations), 38 percent of users give their emails in return for a discount. If you’re a business, the lowest hanging fruit to collect your visitors’ email is by offering a discount code that requires users to give you their email.

To capitalize on email, you’ll need to start collecting emails from your web visitors. According to data collected in the National Email Client Report (in conjunction with eBay Enterprise Marketing Solutions and others large corporations), 38 percent of users give their emails in return for a discount. If you’re a business, the lowest hanging fruit to collect your visitors’ email is by offering a discount code that requires users to give you their email.

The next place to have an email capture box is at the bottom of your website, across all pages. Another way to capture emails is through a pop-up on your website. I know that as a user you hate them, but the data is clear– pop-up email opt-in boxes work.

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